Over the last ten years producer Ashley Pugh has been responsible for the production of over a hundred music videos, commercials and other productions.
In this time he was won best producer CAD award in 2004 (short listed in 2003 and 2005) for his production work and picked up a number of awards for productions on spots for Chrysler, British Airways and O2 , to name a few. Short films The Gift and Gecko 4PM played in numerous festivals worldwide.
Strict Machine was established in 2004 to develop longer form live action and animation projects.